Introduction

Casey: I think that the work that I do has a lot of cross-pollination. So my experiments in growth become the things that I consult around, and that I teach around. And similarly lessons that I take for my consulting, I also then back apply to say my social media strategy. When I post something on LinkedIn, it also goes to four to five different Facebook communities. It goes to SaaS stock. It go to demand curve on Slack. The hustle is this idea that instead of having a post that might do 15,000, 20,000 views, we're going to get 100 to 150,000 views out of that same piece of kind of core