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With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own

The Andrew Faris Podcast

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CPG Brands That Are Consumable Shouldn't Be Thinking Like That

CPG brands that are consumable should be thinking entirely about how they can build high LTV brands, high LTV businesses and then figure out how to keep their cackalo. If you're selling a consumable product, right? It's pretty much that for you. You can't run your business that way. And so making it YouTube and TikTok make a ton of sense because these are like highly visually interesting products in the gamer community. So it makes perfect sense. That's like the way you're going to reach that person. But I also say what I do is a tactic. It's a strategy. Like it's the whole business. All of our product lines,

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