Designing the Revolution | Chapter 7 | Attention and Nonlinearity
Designing the Revolution
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The Importance of Heuristics in Decision Making
Heuristics means you tend to follow what other people do which is a bit of a bad thing. But also heuristic means you know someone like a conservative minister comes on the TV. You don't have to decide whether he's okay or not, you've already made that decision as a rule of thumb. And one of the main main academic discoveries in the virtual commerce is that poor people don't have that much attention poured with as it's called. That's not because they're an intelligent it's notBecause they're not interested but if you are poor life is really hard and there's a whole lot of stress going on. So it's not surprising that people do not enter into
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