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2min chapter
A confusing time for mass brands
The Rebooting Show
The Shift from Product Focus to Distribution in Branding
This chapter explores the evolution of branding and advertising, focusing on the transition from product-centric approaches to distribution and audience targeting in the digital era. It raises concerns about the neglect of product quality in favor of marketing, advocating for product-led branding as a vital strategy for fostering customer loyalty and brand strength.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode