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Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework

The Yaag Project

CHAPTER

What Are the Next Struggling Moments?

Before we had the battery problem, what we had was dropped calls and basically things going too slow. I think that's pretty much the story of all smartphones. You know, no, smartphone is now talking about the actual core features. They're either talking about battery or about camera. Right. But, but every time, but, but before we had theattery problem,what we had was drop calls and Basically things going too fast. And so as we, as we got more horsepower, we actually then shrunken battery life,. which then causes the carry around cords and batteries. Right. Absolutely.

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