Mandi Moshay Has A Bone To Pick With Me
The Andrew Faris Podcast
00:00
Email Marketing - Is There a Need for Granular Segmentation?
Marketers are so focused on trying to be Specific in the way that they talk to each granular audience. There's also a lack of understanding of what effective segmentation even looks like. We get into this sort of Trap of thinking that a customer's past behavior Dictates their future behavior one-to-one or do the exact same thing for forever.
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