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Audrey Arbeeny: Branding with Sound

Guy Kawasaki's Remarkable People

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What's an Example of a Creative?

We have a methodology that works. We've done everything from the x box three 60 to to morrow we'll start my eleventh music supervision for mbecil and fixed broadcast. And we do all hallan america cruise line experience, except the shows. And it's consistent feel. It's o five. So that's what we do. And then we test if the client wants testing, and nowadays they pretty much, a lot of them do. Then we start to write our creative but by the time we write our creative we know what direction fer goingin. That's kind of way the science part tos owerwe balance these things out.

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