'People will go nomadic' with advertising expert Rory Sutherland
My Wildest Prediction
Intro
This chapter features a vibrant dialogue discussing the intricacies of value perception in economics and advertising, with a focus on return on investment in B2B marketing. Personal anecdotes and societal disparities, such as housing costs and poverty, stimulate thought-provoking questions about wealth distribution and the allure of luxury items.
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