Should Indie Authors Care About Prime Day?

If you have done no preparation, you haven't set up any countdown deals. Most of the benefits an indie author is going to get from prime day would be after if they happen to sell a bunch of KU memberships. Derek Sivers, author of the CEO of CD Baby, once said, if it's not a hit pivot, is this good advice for authors? "It really depends on what you define as a hit and what your goals are"