EP 169 - fmr IBM VP & Partner on Visionary Product Thinking
Product Talk
00:00
Product Innovation - What Good Is This Product Going to Do for Folks?
The company was originally in the hesives business. They created, ah, you know, a piece of tape that had a stickiness on it. But one of their productguis by accident,. dropped this adhesive in some sand, and it stuck to the adhesive. And then what they realized was they actually created a new product, which was paper. That could be reused or serviced ina variety of ways.
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