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What is the gist of YOU? Relevance in the AI world

The Marketing Companion

CHAPTER

The Importance of Premise in Creative Projects

Brian Piper: There's the premise, the format and the talent. He says a show is perfect for this because it has to be something that brings you joy. The missing piece in all of our shows is the premise - what are we going to solve? Brian Piper: We work really, really hard both in the kitchen and around a lot of my coaching to figure out what is the premise.

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