2min chapter

Wisdom From The Top with Guy Raz cover image

GE: Beth Comstock

Wisdom From The Top with Guy Raz

CHAPTER

The Worst Idea Ever?

The company spent a year on the project. It was like an internal, think of it as a grassroots movement in your company to explain it and give people time to get comfortable with it. "We really dug deep and we held ourselves to a very high standard," says CMO Dan O'Toole.

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