GE: Beth Comstock
Wisdom From The Top with Guy Raz
00:00
The Worst Idea Ever?
The company spent a year on the project. It was like an internal, think of it as a grassroots movement in your company to explain it and give people time to get comfortable with it. "We really dug deep and we held ourselves to a very high standard," says CMO Dan O'Toole.
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