Episode 158: Capturing demand signals with Daniel Zsolt Rényi
Full-Funnel B2B Marketing Show
The Importance of Capturing Demand Signals in Competitive Markets
This chapter discusses the speaker's experiences with a B2B go-to-market agency and the critical role of capturing demand signals amidst changing market dynamics. It emphasizes the importance of addressing buyer signals to enhance overall marketing effectiveness, using a boat analogy to illustrate the need for repair and optimization.
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