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Growth Hacker Marketing
When you sit down to make stuff, you should try to think about can it have legs to be good five years from now? Or is it entirely rooted in what's happening in this moment? In my perspective, helps us emotionally reckon with the volatility of the viewership. We will never make a video that's how to go viral. That's like an ever-changing landscape. And we made a course two years ago, and the course is about storytelling. It's not about YouTube.