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Ep 441 Inside Google’s $3.1 Billion Acquisition of Kevin O’Connor’s DoubleClick

Built to Sell Radio

CHAPTER

Journey from Online Advertising to Acquisition Complexities

Exploring the speaker's path from early internet days to pioneer online advertising, including acquisition intricacies and key decisions. The chapter delves into the competitive landscape, missed opportunities with Apple and Korean company, and successful integration with Alexa impressing Jeff Bezos.

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