How Do You Reach Your Target Audience?

Vaid: We started off with a very broad sales, right? People in B2B sales. And we quickly realized that when talking to sales leaders versus individual sales reps, the perspectives were very different. So it was very telling when we really narrowed our audience and said, we want to best serve this. Vaid: There was a lot of appetite for laughing and entertainment in addition to short form tips and education.