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3min chapter
The Future Of Content In An A.I. World (#118)
Marketing Against The Grain
The End of Programmatic Content
Last decade of content marketing was built on what we'd call programmatic content. We're making the argument that those strategies are going to become very commoditized. What it actually does exist is what you're talking about, which is hits in brand. Like how do I create hits? Get from that there have people, me becomes synonymous with that. That is a far harder thing to do. And it's a different skill set, right? One of the things I was thinking about is maybe the hustle deal is more valuable in a post-air world.
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