2min chapter

The Knowledge Project with Shane Parrish cover image

#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

A Vicar Can Sell You a Bad Car

i was living in london, where second hand cars are cheaper in london than they are anywhere else in the country. We all did the same thing - we bought a second hand car from some one vaguely known to our dad. That was like instinctive things, salmon returning sport. It reminds me when you were talking with the business, investing in something that has a high up front cost but pays off over time. Is this a form of individuals engaging in the same behaviour and signalling that there's ra pe nearly all middle class values? If my mam just said, ok, well, i know mister johnson, he's lived in the same house for 15 years, d

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