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Taco Bell vs Chipotle | Demolition Man | 1
Business Wars
Taco Bell and Chipotle - A New Season of Business Wars
Taco Bell's Mexican-inspired pizza is all part of CEO John Martin's plan to take the brand mainstream. He's already introduced new airy buildings with drive-through windows that could be mistaken for a McDonald's. If Taco Bell wants to take on McDonald's, it must convince Main Street America to eat Mexican. Pizza as pizza is doing exactly what it's meant to do: Lure in skeptical customers who feel comfortable with pizza but have never so much as blinked at a taco.
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