"Our design process is, I don't think it's very proprietary. ... Sometimes we get it right early on, but most of the time, I think the design process is an iterative one," he says. "We do a lot of testing around what we call human factors." He adds: "But we're certainly not asking people what shade of blue they like".
As Vice President of Human Interface Design at Apple, Alan Dye has spent much of his career working for a company that has done perhaps more than any other to make design sexy, essential, and highly coveted. He joins to discuss his lustrous creative path working with Ogilvy’s Brand Integration Group, Kate Spade, Apple and the brand new, highly anticipated Apple Vision Pro.