Alan Dye
Design Matters with Debbie Millman
00:00
The Design Process
"Our design process is, I don't think it's very proprietary. ... Sometimes we get it right early on, but most of the time, I think the design process is an iterative one," he says. "We do a lot of testing around what we call human factors." He adds: "But we're certainly not asking people what shade of blue they like".
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