Last time we were talking somewhat similarly in this vein of content. But you're further down the line in terms of your expertise. I would love it if you'd fill people in kind of like on your journey of how he got to this point.Yeah, well, one of the reasons I wrote this most recent book is that I had the experience of taking over the management of the editorial team at Copy Blogger. And so I wanted to write a book that recognized that there was kind of a life cycle to your website and a life cycle as a content creator.