What's the Job of Milkshake Marketing?

Jay Haynes is the Founder and CEO of thrv, an enterprise product management software company focused on helping teams with jobs-to-be-done innovation methods. He is an award-winning entrepreneur and executive with 30 years of software and investing experience. His customers include Microsoft, Dropbox, Twitter, eBay, Target, American Express, and Oracle.

Prior to thrv, Jay worked as an Investment Associate at private equity firm GTCR, Product Manager at Microsoft, and CEO of Strategyn, which is a product strategy and innovation consulting firm. He graduated from Brown University and received his MBA with distinction from Harvard Business School. 

In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Jay Haynes, the Founder and CEO of thrv, to talk about how the jobs-to-be-done (JTBD) framework helps businesses provide better services to their customers. They discuss the value of focusing on meeting customers' needs, the importance of being innovative, and how having a group of peer mentors can be very impactful to entrepreneurs.