Freight Surcharges and Pricing Survival

Adam Ewart turned a £50 excess baggage fee into a global bootstrapped logistics company operating in 145 countries and staying profitable for 15 straight years. In this interview, Adam breaks down how he built Send My Bag, the international luggage shipping service moving more than 250,000 bags annually with only 32 staff, all through ruthless automation, scrappy PR, and a customer-first obsession that outperformed airlines and traditional freight companies. What you’ll learn in this interview: • How a £50 baggage fee inspired a $250M global logistics company • The exact PR strategy that landed national TV coverage for free • How Send My Bag scaled to 145 countries without VC funding • Adam’s automation systems that enabled 250,000 shipments with 32 staff • How he navigated Brexit, Covid, surcharges, and international disruptions • Why customer referrals became their biggest growth engine • How he negotiated airport media, TV placements, and global partnerships • The economics behind luggage shipping and global freight networks • How to survive catastrophic industry shifts without layoffs • The mindset, execution, and resilience behind 15 years of profitable growth By the end of this episode, you’ll understand how to build a lean, global service business, protect margins, automate at scale, and turn painful customer frustrations into a nine-figure opportunity.

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