599 | Relevant and Significant Schema w/ Daniel K. Cheung
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
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The Importance of Schema in Content Strategy
The about property is an item property part of schemas documentation. That essentially is you're telling a search engine what that particular thing is about. So on a web page, let's say the home page, for example, everyone has a home page. What is the home page about? Well, it's usually, if you think about it, it's about the business entity behind the website. And so you can go about and then you reference your organization Schema which could exist on the home page or it could exist onthe about page. It doesn't matter, but you can reference it. Now I like to use about on informational content, especially if you're building out a new
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