2min chapter

The Big Story cover image

Just Give Me Transparency, Already - E251

The Big Story

CHAPTER

How ShareThru Is Progressing Sustainability Across the Digital Add Industry

Ad exchange ShareThru is committed to reaching net zero by 2030 through the science based targets initiative. The company has also made some free tools available such as the carbon emissions estimator which you can find at sharethru.com. Today only 16% of brands are measuring their median advertising related carbon footprints but 62% say they expect to measure it by 2025.

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