How to Promote Financial Planning in a Franchise Show

"We would strap onto the front end something like an introduction to financial planning or an introduction to markets. So we did this with financial planners, did it with... The big one that I ended up doing was a franchise." "I saw the presentation that the CEO had one of those little side things at the show? You know how they have those little Side Bouts?" 'It's exactly right,' he says. "'Why don't you do introduction events separate to the franchise show?' Never thought of that' He adds: 'You're in competition with 300 other franchises here.'

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