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#166 Executive Chairman & Former CEO Attentive, Brian Long: Problem Hunting
Grit
The Early Stages and Pivot
They discuss the early stages of their company, Attentive, and the reasons behind their pivot. They had initially built software to help companies communicate with their distributed workforce, but they found that customers were either unwilling to buy it or not willing to pay enough for it. They had a big brand ready to sign on, but the growth trajectory of the business would not meet their goals for a high growth company.
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