McKinsey and Business of Fashion report predicts smart glasses are set for a breakthrough year in 2026, with Ray-Ban Meta glasses already the top-selling product in 60% of EMEA stores. But Chris and Anne aren't buying it. This segment, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, questions the hype around smart eyewear.
Anne argues that smart glasses are too visible and fashion-forward for mass adoption—unlike discrete smartwatches and rings. Chris, who owns Meta's Ray-Bans, admits they mostly collect dust and warns fashion retailers to stay away from tech partnerships that could leave them holding markdown bags.
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#smartglasses #raybanmeta #wearabletech #fashiontech #retailtech #metaclasses #techtrends #retailinnovation
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