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Should Global Beer Company Molson Coors Enter the Cannabis Beverages Business?

Cold Call

CHAPTER

The Case of Cannabas

Bryan: Why is it so awfully hard for market leading companies to get into new products and markets? Steve: By golly, this is the perfect example that our students are always fussing about. Bryan: i joke with derrick that we made a big mistake by not putting the word cannibas in the case title. If we had, there'd be a lot more interest in working around the world.

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