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Summary of The One Hour Content Plan by Meera Kothand | Free Audiobook

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Create Content Based on Your Goals

People who experience your content will fall into one of five categories. Once you understand this, you'll find it's much easier to create content around your products and services. The offer method is a technique for designing content around the five types of categories. Each category will require you to ask what types of content will take your reader to the next step. When you create content that is tied to your goals, each piece of content will serve its purpose.

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