How to Get a Customer to Buy a Product?

So you're first running some sort of online test, right? Where you think your customers are and where they're sort of going to be buying the product. And so my guess is that you're going to lose money on acquiring that customer on the first purchase. But if the product's good, if you can get a really high opt-in rate on the subscription, you can really use email and SMS to remarket to those customers. Anything you can use in the box to encourage a second purchase, measuring that repeat purchase rate and that lifetime value is going to be the key to success.

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