EP 09 - The Truth About MER (Is It Useful?)
Adspend with Ash Melwani and Rabah Rahil
00:00
The M E R Is Not a Bad Projection
When you're using new customers c p a, youre only measuring incremental lift. With the m e r, you're getting everything. And so that's why we have like, the three row has to roll them all. I don't think either of you guys were wrong. It was just using a different way to look at how you're going to measure incer mental lift.
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