Marketing: Seeding Customers Pre-Deployment

In this conversation, Peter Shippen, CEO of Paragon Advanced Labs, discusses the innovative approach of his company in the mining industry, particularly focusing on their unique assay services using Photon Assay technology. He elaborates on the challenges faced by traditional assay methods, the strategic partnerships that bolster their market position, and the operational model that allows for rapid growth and customer engagement. The discussion also touches on future growth prospects, capital allocation strategies, and the importance of non-destructive testing in the mining sector.

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Chapters

00:00 Introduction to Paragon Advanced Labs

04:24 The Birth of Paragon and Its Unique Proposition

07:21 Innovative Technology in Assaying

13:35 Photon Assay: A Game Changer for Mining

16:26 Business Model and Financial Projections

16:37 Strategic Partnerships and Competitive Advantages

23:09 Marketing and Customer Acquisition Strategies

31:32 Hub and Spoke Business Model

34:09 Navigating a Competitive Lab Landscape

36:25 Innovative Partnerships and Customer-Centric Solutions

37:45 Addressing Turnaround Time Challenges

39:49 Photon Assay: A Key Differentiator

42:28 Supply Chain Dynamics and Machine Production

45:25 Capital Allocation and Future Growth

48:31 Pricing Strategy and Market Positioning

52:03 The Importance of Sample Retention

57:43 Future Dynamics with Chrysos and Market Competition

01:02:17 Adapting to Emerging Technologies

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