11min chapter

Impact Pricing cover image

Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth

Impact Pricing

CHAPTER

Navigating Pricing Complexity with Value Focus and AI Tools

This chapter explores the shift towards value-based pricing and the challenges facing businesses in defining and capturing value, especially in dynamic industries like tech. It emphasizes the importance of understanding customer value drivers and introduces six key types of value drivers, including revenue and risk management. The role of AI in managing value models and the potential for combining different AI types for business intelligence are also discussed.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode