In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio.
Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation to create more efficient solutions for buyers.
Takeaways
- Curation is a growing focus in the advertising industry.
- Yen's journey into curation was accidental but impactful.
- The audio advertising space has significant untapped potential.
- Curation is not just about supply; it's about expertise.
- Digital audio spending is on the rise but still underutilized.
- Education is key to shifting budgets towards audio advertising.
- Curation can bridge the gap in fragmented ad tech solutions.
- Innovations in AI and digital out-of-home are exciting trends.
- The emotional impact of audio ads can rival that of video.
- The future of advertising lies in making the buyer's job easier.
Chapters
00:00 Introduction to Curation and Yen Nguyen
01:01 Yen's Journey in Curation
05:11 Curation's Evolution in AdTech
10:50 The Future of Audio Advertising
15:50 Bridging the Gap in Audio Advertising
19:06 The Role of Curation in AdTech
25:29 Innovations in AdTech and Future Trends
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