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All Great Things Take Great Effort | Ep 553

The Game with Alex Hormozi

00:00

The Importance of Quality in Advertising and Marketing

AI reframed what level of effort was required to win. For example, my book that's coming out, 100 million all leads, I spent two years and 2000 hours working on the book. It continues to sell more copies every month after month. That comes from the product. And it's a higher leverage activity to make something exceptional.

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