Data-driven Campaigning with Polling and Focus Groups in American Elections, with Zac McCrary
Social Media and Politics
00:00
Focus Groups Can Help You Get the Right Messenger
focus groups are often useful in seeing how do people think about a candidate. Polling tells you what people think in a given circumstance. Focus groups tell you why they think what they think and you can go in longer form from a political sense. The average governor candidate Senate candidate is having a few rounds of polling and two or three rounds of focus groups.
Transcript
Play full episode
