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Afraid of the Wrong Things

Hidden Brain

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The Importance of Personal Control

Our minds struggle with the mathematics of risk. Expodential growth is hard for us to conceptualize. The difference between a one per cent risk and a ninety nine per cent risk becomes difficult to take into account when our emotions become part of the equation. Then the's the issue of control, and whether we feel like we are the ones making choices about which risks to take.

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