Frisco: From Fields to Innovation Hub

This chapter examines the explosive growth and economic transformation of Frisco, Texas, particularly through the development of the Star District in partnership with the Dallas Cowboys. Highlighting key investments, strategic marketing, and an innovative spirit, it showcases Frisco's rise as a vibrant urban center attracting both businesses and talent. Personal anecdotes from local professionals illustrate the blend of community, sport, and entrepreneurship that defines this rapidly evolving city.