Vaughan: I think in those situations where you have the company, they've done 500 thousand dollars in annual sales, there's some insecurity about the truth of where they are and the fear of where they want to go. And that's what we're talking bout. Yeh richard branson, i guarantee you, is looking for ways he can continue to grow by other companies. So how so a, how he stay hungry? How does he stay moving forward without being humble? You knowat i mean, it's a good example to think about. Vaughan: Nobody's, nobody a agnes i ever witnessed that from the yyes? But if you got him