Connection through the Retail Experience
Design is Everywhere
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Let the Experienced Speak
The first version had like a laptop eacella tape to the ceiling and a projector. Had no real technology in there, but it gave you the sense of experience. When we'v riginally built one of the versions, it was technologically amazing. But when theyre about what shoe they wanted, or the confidence to buy a 400 dollar pair of baskeble boots, it should be in service of that conversation, not replacing it. We change a lot about the experienced design in that space, to be inatall, if you like, for the athlete. Eys: Humans are always better than any other technology.
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