19min chapter

Leveling Up with Eric Siu cover image

Marketing Insider Reveals The Truth About Marketing That Businesses Don’t Want You to Know

Leveling Up with Eric Siu

CHAPTER

Empathy and Strategy in Decision-Making

This chapter examines the emotional landscape of games, differentiating between zero-sum and collaborative experiences, and emphasizes the pivotal role of empathy in marketing and strategy. It discusses the importance of understanding audience perspectives to create meaningful connections and highlights the need for intentional decision-making over spontaneity. The speakers also explore personal journeys in publishing and technology, illustrating how innovative strategies and systems can lead to fulfilling successes.

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