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The Cult of Minimalism

Sounds Like A Cult

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Minimalism and the Recession

After the recession, that's when marie condo and the life changing magic of tidying up really started to take off. i think then minimalism caught on as a this movement that had an aesthetic associated with it,. The only thing you need is this product, and this is the final product that you're ever going to buy, right? Because millennials are less brand loyal than previous generations, so we need brands to represent more than just a product. Like by you being a minimalist, you single handedly can heal your life, be less stressed, but also heal the planet because consumerism is destroying the planet. Talk about that more with our guests.

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