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How to Attract Your Clients
A good sales process and a good kind of attract methodology is teaching them how to draw that line, right? Your outcome objective is this. Let's work backwards and talk about why you might want to take this approach or why. Our point of view is that it should be done this way. That's where the authority tends to come from. And it also helps to lubricate the sale, which I think is important. So audience awareness, then attract and really just creating that authority around speaking to that market. Then we get to the fourth step: Getting your clients' trust.