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28min chapter
SBP 059: TV - The Most Powerful Ad Medium? With Angela Voss.
The Sleeping Barber - A Business and Marketing Podcast
The Evolution of Creativity in Marketing Strategies
This chapter explores the historical view of creativity in marketing, transitioning towards intentional and deliberate creative strategies. It delves into the correlation between creativity, TV advertising, and sales, emphasizing the importance of measuring impacts and understanding the complex buying landscape. The conversation also touches on the significance of frequency, audience pull, and future trends in TV advertising, highlighting the blend of traditional and digital approaches for effective campaigns.
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