3min chapter

Talking about Platforms cover image

Will blockchains disintermediate platforms? with Hanna Halaburda

Talking about Platforms

CHAPTER

Locking in Agents on the Platforms

The friction and the quote unquote costs that the individual agents have to invest in being on the platform. I think we see more and more with these loyalty programs and activities by platforms to lock in different sides. So, for example, Amazon Prime is an example of locking in the users because the platform can get your complimentary goods and services. And therefore you're just, you're not even going to go to eBay, right. Because then there's an extra cost because you're already on one platform.

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