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David DeSteno: What religion can teach us about living a longer, healthier, happier life

Into the Magic Shop

CHAPTER

Are You Getting Rid of the Placebo Effect?

30% of the benefit of any medication you're taking comes from your belief in the placebo effect that it will work. In traditional cultures, a lot of healing rituals begin with the person, the shaman, whoever it might be spending time building a relationship with you. What we're doing by having you facing the computer and typing in all of these things is we're actually limiting part of what makes every effect work.

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