Ep 11: Peter Lidgitt - Finding Value In Distressed Acquisitions
Buy and Build
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The Importance of Marketing Your Business
If the business doesn't suit my people it's not worth buying it, says Peter. He has used marketing to promote all his other businesses particularly the flower business and we've started on online florists which is taken off because we can approach people fairly easily via the internet. "To me marketing was a bit like covid you don't appreciate it till you see all those coffins lined up on trestles," he adds.
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