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Metaverse

Phenomena

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The Metaverse Narrative of Immersion

More value has been created and captured by reducing friction than by increasing immersion. Google Earth is a fantastic and immersive way to explore the world but nine times out of 10, Google Maps will get you faster from A to B precisely because it actually makes the world more flat and less immersive. The flaw in the thinking is that more immersion is inherently universally and always the better option. We may have evolved to navigate physical 3D world based on our ancestry and so forth. But sometimes a more abstract 2D representation is a more helpful that way to navigate the world and get from A toB faster.

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