Freddie Adenuga & Kaitlin Loomis (Kellogg School of Management) | Insights from Future Marketing Leaders
The CMO Podcast
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How to Launch a New Brand Equity Campaign
When thinking about launching say a new brand equity campaign why do you feel like marketers often overlook or don't spend enough time really focusing on history. Every brand has some dormant equity if it's a successful brand and there was something about that brand that built that equity what is that? My dad definitely emphasized so it was as military as being genuine that struggles is common so you should be afraid of there's an opportunity to learn and to embrace it, says kaitlyn.
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